2018 Toyota Yaris Hatchback & Sedan: A very nice car for you |TVCAR|
The introduction of the new, significantly revised Toyota Yaris range is set to add to further impetus to the success of Toyota’s small hatchback. In fact, the car has continued to increase its share of the B-segment (supermini) market in Western Europe since the launch of the third generation of the model in 2011, rising to more than 6.5 per cent and 208,000-plus sales in 2016.
This performance provides a strong platform on which to strengthen the Yaris’ established qualities and broaden its appeal to new and increasingly discerning customers in a highly competitive marketplace. Design, quality, performance and safety are key purchase considerations and have been the focus areas for Toyota’s programme of improvements.
Hybrid power remains a unique selling point for the model, a powertrain option that is currently leveraging more than 40 per cent of all Yaris’ European sales.
The Toyota Yaris has a strong European heritage, having been manufactured at Toyota Motor Manufacturing France’s Valenciennes factory since 2001. Production passed three million units in 2016, with cars not only supplied throughout Europe, but also sent for export around the world, including Africa, North America and Middle East markets in Asia.
A global project, led by Europe
Toyota has handed much of the responsibility for shaping the new Yaris to its European operations, reflecting the strength and quality of the B-segment market in the region. Notably, this is the first time that changes developed for the Yaris in Europe will be adopted directly for its sister Vitz model, manufactured in Japan.
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